Our first icon was a rounded rectangle. It was green and a bit stripy and had a dollar sign in the middle. It looked OK. Professional and… well… OK.

Dear Reader, I am a snob.

I judge every app in the first second I see it. I judge it before I have tried it, before I read its name, before I visit its website.

I used to have an RSS feed of every new and updated iPhone app that I would check on a daily basis. I would scroll through the feed clicking on any icon that looked worthy and it was clear that, although there wasn't a one-to-one relationship, there certainly was a clear correlation between the quality of an icon and the quality of its app.

This was life before the flood.

Before long I had to check the feed twice a day and then every hour and soon after I gave up. It wasn't exactly that there were too many apps – there were just too many hideous icons.

Reader, I will not even look at a an iPhone app with an ugly icon.

During development I looked at our icon every day. It wasn't a bad icon, it was just a bit 'Meh'. It looked like every other icon. It was certainly an icon that I would have clicked on had it appeared in that feed, but it just wasn't the icon I wanted to be seen out-and-about with. I wanted an icon I could put on my t-shirt. I wanted an icon that I could see emblazoned on the wall in my local Apple store. I wanted an icon that people would instantly recognise.

Our second icon was a beautiful flower. It looks lovely and I love it. But you might, rightfully hate it.

You see, Dear Reader, our second icon isn't a rounded rectangle.

Thus, our icon is controversial. People as snobbish as I will judge it immediately and accuse it of being inconsistent. They may think it flawed.

You, Dear Reader, may be one of these people and if you are, you are entitled to your opinion.

I, however, am looking forward to affording myself a t-shirt.